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Action Item (as stated with DEI strategic plan launch in 2016)

Announced in summer 2017 and launched in winter 2018, the Go Blue Guarantee makes an education on the UM-Ann Arbor campus more affordable for low- and moderate-income Michigan residents. For families with incomes of $65,000 or less and assets below $50,000, financial aid packages include scholarships and grants totaling, at a minimum, the cost of tuition and mandatory university fees assessed each semester. Financial aid packages can also include a variety of awards such as Federal Pell Grants, Federal Supplemental Opportunity Grants, State of Michigan Competitive Scholarships, and both institutional and non-UM tuition scholarships and grants. The majority of students eligible for the Go Blue Guarantee may also qualify for financial aid covering costs such as residence hall housing, meals and books.

DEI 1.0 Evaluation Update

Over the five-year span of DEI 1.0, the Go Blue Guarantee (GBG) has provided support to 4,700+ students. On a yearly basis, those numbers break down as follows:

  • 2018-19: 1,687 students received over $11 million.
  • 2019-20: 1,612 students received $19 million.
  • 2020-21: 1,428 students received $20.5 million.

Overall, 19% of in-state undergraduates had family incomes below $65K. Of these students, 93% received institutional aid and 86% paid no tuition.

The GBG has been marketed across various social media platforms and has appeared more than 20 million times on Facebook, Instagram, Snapchat and the Google Ad Display network, resulting in increased applications to U-M over the years.

Responsibility: Office of Enrollment Management